blowdry · cancer · curly hair · DRY HAIR · Frizzy · Hair Loss · haircolor · healthy hair · highlighted hair · menopause · Oway · scalp treatments · smoothing hair treatment · Sulfate-Free · Sulfates · Winter ·

A Clean Beauty Approach to Winter Hair Repair

Winter can be one of the harshest seasons for hair. Cold outdoor air, dry heated indoor environments, and increased friction from scarves, coats, and layers all work together to strip moisture from the hair, weaken the hair fiber, and lead to breakage, dullness, and brittleness.

At Ippodaro Natural Salon, we take a clean, holistic approach to hair health — focusing not just on how hair looks, but how it functions from the inside out. That’s where OWAY Rebuilding and Hmilk come in.


Why Hair Suffers in Winter

dry hair for winter months example

During the winter months, hair often loses hydration, internal bonds weaken, porosity increases, elasticity decreases, and breakage or split ends become more common. While many people try to fix these issues with heavier conditioners or oils, moisture alone isn’t enough. Damaged hair also needs structural repair, and without restoring what’s broken internally, hydration can only go so far.






Rebuilding: Repairing Hair from the Inside Out

ingredients shown for rebuilding hair mask that helps to heal the dry hair

OWAY Rebuilding is a professional treatment designed to restore hair that has been compromised by chemical services, heat styling, sun exposure, or environmental stress. Instead of masking damage, this system replenishes the hair’s essential building blocks — restoring protein for strength and resistance, trace minerals for vitality, water for hydration and flexibility, and lipid reserves for elasticity and shine.

Formulated with plant keratin, biomimetic amino acids, ceramides, and hyalominerals, Rebuilding works within both the cuticle and cortex to reconstruct the hair fiber from the inside out, rather than simply coating the surface. The result is hair that feels stronger and more resilient, with improved elasticity, reduced breakage, enhanced shine, and better color longevity. Crafted with biodynamic and plant-derived ingredients, Rebuilding reflects our commitment to clean, conscious beauty and long-term hair health.


Recommended Maintenance & Frequency

picture recommended for maintanance, usually by the third visit you will have moisturized hair and brighter looking hair

 

 

 

 

 

 

 

For best results, Rebuilding is performed as a customized series based on your hair’s condition and its ability to absorb the treatment.

  • Initial Phase: Treatments are typically done once a week, depending on how often you wash your hair.

  • Ongoing Care: From the third session onward, treatments are recommended every 15–20 days based on hair structure and needs.

  • Maintenance: Once hair is restored, repeating the complete Rebuilding treatment once a month helps maintain strength, balance, and resilience.


When Rebuilding Is Especially Beneficial

Rebuilding is particularly helpful in the following situations:

  • After exposure to sun, sea, chlorine, salt, or sand, when increased hydration support with Hyalominerals is recommended

  • As a short cycle of 1–3 weekly sessions before color, straightening, or lightening services

  • For severely damaged hair, where additional Ceramides F help rebuild the lipid barrier

  • For very dry, dehydrated, dull, or curly hair, where higher levels of Hyalominerals restore moisture, elasticity, and shine


Customized Intensive Treatment Options

picture of a stylist performing the rebuilding hair treatment with infrared iron, which really helps to penetrate the treatment into cuticle

Every Rebuilding treatment is tailored based on a professional hair analysis. The Rebuilding Serum is combined with targeted concentrates for optimal results:

  • Dry, damaged, dull hair with low elasticity: Focuses on moisture, remineralization, softness, elasticity, and shine

  • Hair with split ends or heavy chemical damage: Strengthens resistance, recompacts the fiber, and improves softness and sheen

  • Curly hair prone to dryness and frizz: Delivers deep hydration, elasticity, softness, and luminous curls

  • Fine or bodiless hair that gets heavy easily: Restores structure, resistance, and body without weighing the hair down

Your stylist will determine the appropriate blend and number of sessions to support your hair’s unique needs.

Rebuilding treatments can also be performed at the same time as your color service, making it easy to strengthen and protect your hair without adding extra appointment time. They may also be booked with a haircut and blowdry or enjoyed as a stand-alone treatment for a restorative, relaxing salon experience.

Hmilk: Hydration, Softness & Protection

oway hmilk, great for winter dry hair repair

While Rebuilding restores the hair’s internal structure, Hmilk focuses on hydration, softness, and manageability, making it the perfect complement during the winter months. This lightweight leave-in treatment rehydrates dry, winter-stressed hair, smooths the cuticle to reduce frizz, improves softness and manageability, and provides protection during styling — all without adding extra time to your appointment.

Hmilk can be seamlessly incorporated during a hair color service, added when booking a haircut and blowdry, or enjoyed on its own for a calm, restorative moment in the salon — especially welcome after the busy holiday season. Deeply nourishing yet never heavy, it helps maintain moisture and flexibility when hair is more fragile and prone to breakage.


Why Rebuilding + Hmilk Work Best Together

Rebuilding and Hmilk work best together because they address both sides of winter hair damage. Rebuilding repairs the hair’s internal foundation by restoring strength, structure, and resilience, while Hmilk maintains hydration, softness, and daily protection on the outside. Together, they create a balanced winter hair care approach that strengthens hair from within while keeping it soft, hydrated, and protected through cold, dry conditions.

This combination is especially beneficial for guests who color their hair, use heat tools regularly, experience increased dryness or breakage in winter, or want healthier hair without relying on silicones or synthetic fillers.

Our Clean Beauty Promise

Both Rebuilding and Hmilk reflect OWAY’s commitment to biodynamic and organic ingredients, fair-trade sourcing, and plant-derived actives, all while remaining free from silicones and synthetic fragrances. Healthy hair should never come at the expense of your well-being or the environment — true repair should be both effective and responsible.

January Hair Repair Special

our team at salon

To support your hair through the winter season, we’re offering 20% off Rebuilding & Moisture Treatments from January 1–31. This includes OWAY Rebuilding, Hmilk, and NEW OWAY Hydration options, plus a free porosity test with any color service to ensure your treatment is fully customized for your hair’s needs.







Conclusion

Winter damage doesn’t have to follow you into spring. By combining Rebuilding to restore strength from within and Hmilk to maintain hydration and protection, your hair can feel healthier, softer, and more resilient all season long. With clean, plant-based formulas and customized care — including our January special — it’s the perfect time to invest in long-term hair health. Ask your stylist if Rebuilding and Hmilk are right for you, or book your winter hair repair today.

Still unsure? Let’s talk.
 Our Hair Healers are here to help you choose the right treatment for your hair.

👉 Schedule a Consultation
 👉 Book Your Winter Hair Repair

Back to From the Journal